Sanjay Behl

Jt. President & COO

Over 30-years of work experience in diverse functional and business leadership roles, ranging across consumer goods to service industry, in B2C and B2B segments, in India and Global markets.  

Started with Hindustan Unilever in 1993. After the first 10-years at HUL, the next 10-years were in Telecom at Nokia and Reliance, and thereafter 7 years in Fashion Retail company Raymond. In early 2020, co-founded a Real time data science company, Nextqore, HQ in US, with regional offices in Mumbai, Amsterdam, and Sydney. In 2024, he co-founded his 2nd start-up SmartWheels Inc., a silicon valley based tech start-up in the space of digitizing automobile tires. 

Prior to taking over the Adani Cement mandate to lead Sales, Marketing, Brand and Logistics operations in January 2025, he was the CEO & Executive Director of Greaves Electric Mobility (GEM), with a mandate to build an EV company in 2&3-wheeler automotive space, near groundzero up through OEM acquisitions and PE funding. With $150 M funding from strategic investor from Saudi Arabia and 3 distinct acquisitions, he built a hyperscale profitable venture within a year of this mandate. 

In addition to his executive and board roles, he is very active on multiple other Industry platforms - advising and mentoring many entrepreneurs in the Fashion, Lifestyle & Technology space. Over the last few years, Sanjay has added new skills in the areas of Data Science, GenAI, Renewable Energy and Performance Marketing. 

A proven track record of delivering disruptively profitable & sustainable high growth across industries. Built many businesses and brands, multiple times over from Ground Zero. Also, managed and transformed many large, established, and complex businesses. Has a strong expertise in leading teams of diverse skill sets, experience, scale, structures, locations, cultures, and nationalities.  

Amongst the many industry accolades, a few notable ones are Business World ‘Most Valuable CEOs in India 2019’, Distinguished Alumni Award in 2018 by IIT BHU Alumni Association, ‘Outstanding Marketing Professional 2016’ award by International Advertising Association, Unilever Global Chairman award for Highest measurable growth in revenue and profits in 2001.  

Married to a practicing Ophthalmologist, has 2 sons and settled in Mumbai. Stays actively connected with future shaping technologies and believes in continuous learning and reskilling himself