Born in a family of entrepreneurs and freedom fighters, Anisha Dossa Aibara is the CEO of Jify. A Mumbai-based entrepreneur, she leads the product strategy, customer delivery & growth, building, strategic partnerships and funding at the company. She is also a mother, a sports enthusiast, and an adventure-seeker, who comes with a noteworthy background in investment banking. Over the years, she has led business diligence and closed $100M+ investments across B2B/B2C tech and healthcare sectors, to name a few. She has also steered a successful strategy for India’s largest e-tailer to reach $10bn GMV in 5 years, along with delivering $70M savings for a diversified middle east group. Anisha garnered her exceptional business skills while working in some marquee M&A and public market listings for large consumer retail companies.

She enhanced her expertise in the development sector during her employment years, where she fulfilled the responsibility of impact investing & strategic philanthropy at Dasra. There, she worked closely with underprivileged communities and directed funds from international funds (Stone Foundation, ADB, World Bank) to scale social enterprises. This included building innovative financing structures to create a wider impact on individual sanitation and provide a stable social return. Anisha also extended her work experience and expertise in growth investing with Actis Capital and CDC Group (UK), where she managed financial services, fintech and consumer retail sectors in India and SEA. A graduate of London Business School, she first laid the foundation of her career as a management consultant with Bain & Co. There, she advised India’s largest unicorns on growth strategy and worked across private equity (focused on tech) and cost optimization projects. As of today, she aspires for Jify to be the employed workforce’s personal finance app of choice. She sees the company becoming an employee benefit given as best practices similar to medical insurance, in the coming time.