Bhaskar is a business leader and marketing expert with over 36 years in emerging markets of India, SE Asia and Greater China, with FMCG companies like Red Bull, Unilever & Bestfoods. He has led the growth of several nascent categories by introducing pioneering marketing and sales innovations.
In his last role as CEO, Red Bull India for 15 years, he led the business set-up and company’s own sales and distribution in the complex Indian environment. He built a high caliber team and brought brand’s iconic marketing mix to Indian youth, resulting in manifold profitable growth. He believes in the social impact of businesses, and spearheaded promoting active lifestyle at the grassroot level, in global and local, sports and culture fields.
Currently he is Advisor to Red Bull India. He is an Independent Director on the Board of public listed company, and Board of Studies at NMIMS, Mumbai. Bhaskar is also a Partner with Social Venture Partners.
He earlier held the roles of Vice President, Marketing Operations for Asia, Africa, Middle East and Turkey with Unilever Asia based in Singapore; Managing Director Unilever Foods based in Taiwan; and extensive years in Unilever in SE Asia and Far East, leading and managing global categories, brands and stakeholders.
Educated in India with double master’s degrees, is based in Mumbai with his wife, Poonam who is a Special Educator. His two daughters are pursuing their careers in USA. He loves exploring new places and new experiences and likes capturing them through his lens.