Rajesh Srivastava earned his engineering degree from the Indian Institute of Technology, in Kanpur, and studied management at the Indian Institute of Management, in Bangalore. He has over three decades of successful experience creating value in fields as diverse as the alcoholic beverage industry, food and commodities, personal care, lifestyle industries, education & publishing. He has conceptualized, launched, and nurtured over fifty products which enrich the lives of Indian consumers’ every day. Brands he has promoted 2 include Bagpiper, McDowell Signature, Royal Challenge, Blue Riband, Blue Riband Duet, Captain Cook, Park Avenue Personal Care Products. Mr. Srivastava also writes for journals and appears in broadcast media on topics of market analysis and trend recognition. His articles and columns have been published in Mint, Telegraph, Outlook, Mid-Day. He has also been interviewed as a business and marketing analyst on BBC World, Aaj Tak, and CNBC. He has been conducting customised workshop for many of the finest corporates including the Mercedes Benz, Siemens India, Reliance Industries Ltd., Hindustan Petroleum Corporation Limited, S& P Global, IIM Calcutta, IE Business School, Spain, Citibank, Credit Suisse, Godrej & Boyce, Tata Telecom, Indian Oil Corporation, ICICI Bank, Crompton Greaves, Alstom India, Marico’s Ascent Foundation, AGC Networks Limited, Valmont Corporation and BSH Home Appliances. In 2002, he was named President of J. K. Helene Curtis Ltd, a Raymond Group Company. Over the next three years, he 3 steered it to a 33% revenue growth (CGR) and doubled profits, despite operating at a time when the FMCG industry was recording a near-flat growth. He also served as Adjunct Faculty at IIM Indore between 2008 to 2015. In 2011, he was named the Chief Operating Officer of S. P. Jain School of Global Management - Dubai, Singapore, and Sydney. He has been awarded the Best Professor Award for two consecutive years - 2009 & 2010. He practices as an Independent Consultant, conducts workshops for corporates and coaches CEOs.