Rajiv Bajaj graduated first in class, with distinction, in Mechanical Engineering from the University of Pune in 1988, and then completed his masters in Manufacturing Systems Engineering from the University of Warwick in 1991.

He has since worked at Bajaj Auto in the areas of Manufacturing & Supply Chain (1990-95), R&D and Engineering (1995-2000), and Marketing and Sales (2000-2005). He has served on the board of Bajaj Auto Ltd since March 2002 and has been its Managing Director since April 2005.

His current focus is building a brand-centred strategy at Bajaj Auto with the objective of achieving its vision of being one of the world’s leading motorcycle & electric vehicle manufacturers.